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Last call analytics

A retail analytics platform for alcohol brands

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Last Call reveals insights that empower alcohol producers, agencies, and distributors to increase sales. 

This platform was built with alcohol industry leaders. Fast, flexible, and intuitive — this is the tool your sales team has been waiting for.

Here’s why beverage alcohol companies choose Last Call for their retail sales analytics

Intuitive Technology

Enjoy an easy to use retail sales data platform that is designed to support your quickly moving sales team. 

Mobile CRM

Take your analytics with you – the Last Call app helps you keep track of sales calls on the go. 

Flexible Visualizations 

See data the way you want to so that you can discover trends, optimize distribution, and manage inventory. 

Decision-Making Power 

Ensure you’re investing in the right areas – obtain the data analytics you need to inform your sales and business strategy. 

LCA Platform Features

Dynamic Grouping

Create custom groupings of locations to find distribution and sales opportunities. Benchmark performance between any custom set of locations.

Account Profiling

A multi-field view of customers or prospects, with all associated (including your competitors’) activity and data. Fully editable and customizable to your processes.

Assisted Insight Engine

Real-time recommendations within reports and dashboards to inform and prioritize on the fly. Dynamic formatting to draw the eye to opportunities.

Who uses Last Call?

Sales Managers, Directors, & Executives

View national data and strategically segment, rank, and benchmark products, accounts, and reps. 

Sales Reps

See geospatial views of all accounts, keep track of visits, and drive sales with evidence-based conversations.


Stay ahead of the trends that can influence business decisions and reveal sales opportunities.  

Some of our partners

Common questions about alcohol sales analytics

Ready to find out how Last Call can work for you? Book your free demo today. 

Schedule a Demo