The Last Time Guesswork Drives Your Sales Strategy.

With Last Call Analytics, complex data is transformed into the actionable insights you need to scale beverage sales.

Why us

Why Beverage Teams Choose Last Call

Purpose-Built

Last Call Analytics is designed for beverage alcohol producers and agencies that need smarter visibility across SKUs, stores, and sales teams.

Spot Distribution Gaps

Instantly see where your products should be — but aren’t. Prioritize outreach based on performance potential.

Understand Market Share

Benchmark your brand against category competitors and identify stores where you’re losing — or gaining — traction.

Identify Competitor Activity

See which SKUs are winning shelf space, where your rivals are growing, and how your presence stacks up at the store level.

Optimize Product Placement

Know which SKUs are underperforming, which ones are moving, and where to double down.

Manage Inventory with Precision

Avoid out-of-stocks and overstocking by understanding what each store actually needs — not what you assume it does.

ASSISTED INSIGHT ENGINE

Let the platform do the heavy lifting.

No more digging through reports. Our built-in engine flags high-impact opportunities in real time — declining SKUs, underperforming stores, distribution gaps — so you can take action faster.

DYNAMIC GROUPING & CUSTOM REPORTING

See the story behind the numbers.

Group stores by any attribute — geography, performance tier, distribution status — and uncover insights that would never show up in a spreadsheet.

ACCOUNT PROFILING

Know every store like it’s your best customer.

Each account includes a full data view — from your SKUs to your competitors. Sales history, visit records, notes, and goals — all in one place.

GEOSPATIAL VIEWS & MARKET COVERAGE

Visualize distribution. Spot the whitespace.

Your coverage map comes to life with geo-tagged account views, gaps in distribution, and performance heatmaps.

Beverage Producers

Drive growth with store-level visibility, performance insights, and smarter business decisions.

Agencies & Distributors

Deliver value, win shelf space, and move products faster with retail-ready analytics.

Associations

Empower members with insights to grow and strengthen the craft beverage community.

Built for the Teams Behind Beverage Sales

Get transparent pricing that scales with your growth. Discover flexible plans tailored to beverage producers, agencies, distributors, and associations.

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INTEGRATED MOBILE APP & CRM

Give your reps a tool they’ll actually use.

Sales doesn’t happen behind a desk. With Last Call’s mobile app, reps have access to the same powerful insights — with tools built for the field.

RETAIL & INVENTORY INTELLIGENCE

Maximize shelf presence. Minimize stock issues.

From stockouts to slow movers, we help you stay ahead of inventory issues and uncover the products driving revenue.

We've heard things like

Last Call Analytics provides world-leading retail data analytics tools for the alcohol industry

Tom Pennachetti, Cave Spring Vineyard

Managing Partner and VP of Marketing & Sales

We were very impressed by how easily and quickly we were able to get started deriving useful insights from the platform. Last Call Analytics has helped us to clarify where we are and where we can be. Where our days were cloudy before, Last Call Analytics has cleared the skies.

Allan Dupuis, Vineland Estates Winery

National Key Accounts Manager

The alcohol industry has long run on relationships – the better you were in with the store manager, the better shelf placement you got. In today’s modernized world, you need proof. With LCA, we are able to make datadriven decisions and our sales team can have more compelling evidence-based conversations.

Bromlyn Bethune, SoCIAL Lite Vodka

Vice President of Sales

Through Last Call Analytics, SoCIAL Lite continues to grow. We build strategies on hard data and use those insights to secure better shelf space and stronger promotions. The platform’s granular data has been essential in getting our teams up and running.

John Robinson, Georgian Bay Spirit Co.

Head of Marketing and Sales

Last Call Analytics is engrained in our culture at Georgian Bay. The daily inventory email is the most favorite and most hated email we get each day. With simple, easy-to-understand takeaways and insights like those, we can stay on top of our business through just a few clicks a day.

Ryan Charkow, Bruce Ashley Group

Business Development Manager

Suppliers want data. You need data to win deals. A few years ago, we did a presentation to a supplier and lost to another agent because they showed data, and we didn’t. Now we can have compelling conversations backed by data when pitching new suppliers. I can’t think of where we would be without Last Call Analytics.

What Makes Last Call Different:Unlike Anything Else in the Market

No more spreadsheets.
No more generic BI tools or need for BI teams.
No more switching between systems.

A platform that speaks the language of beverage sales.
Insights tailored to your sales cycle — from depletion to distribution.
Best-in-class usability, designed for adoption across your team.

Last Call Analytics is a powerful sales data analytics and visualization platform that empowers frontline sales teams and managers to identify opportunities to improve sales and profitability.