The Last Time Guesswork Drives Your Sales Strategy.

With Last Call Analytics, complex data is transformed into the actionable insights you need to scale beverage sales.   

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Why us

Why Beverage Teams Choose Last Call

Purpose-Built

Last Call Analytics is designed for beverage alcohol producers and agencies that need smarter visibility across SKUs, stores, and sales teams.

Spot Distribution Gaps

Instantly see where your products should be — but aren’t. Prioritize outreach based on performance potential.

Understand Market Share

Benchmark your brand against category competitors and identify stores where you’re losing — or gaining — traction.

Identify Competitor Activity

See which SKUs are winning shelf space, where your rivals are growing, and how your presence stacks up at the store level.

Optimize Product Placement

Know which SKUs are underperforming, which ones are moving, and where to double down.

Manage Inventory with Precision

Avoid out-of-stocks and overstocking by understanding what each store actually needs — not what you assume it does.

ASSISTED INSIGHT ENGINE

Let the platform do the heavy lifting.

No more digging through reports. Our built-in engine flags high-impact opportunities in real time — declining SKUs, underperforming stores, distribution gaps — so you can take action faster.

  • Dynamic formatting highlights what matters
  • In-report recommendations help reps and managers prioritize
  • Save time and never miss a key trend again
DYNAMIC GROUPING & CUSTOM REPORTING

See the story behind the numbers.

Group stores by any attribute — geography, performance tier, distribution status — and uncover insights that would never show up in a spreadsheet.

  • Compare performance across custom segments
  • Track sales across unique store clusters or territories
  • Use reports to identify what top-performing locations have in common
  • Benchmark store groupings to compare performance
ACCOUNT PROFILING

Know every store like it’s your best customer.

Each account includes a full data view — from your SKUs to your competitors. Sales history, visit records, notes, and goals — all in one place.

  • Fully customizable profiles to match your sales process
  • Instantly surface what’s been sold, placed, or missed
  • Align reps, managers, and leadership on account activity
GEOSPATIAL VIEWS & MARKET COVERAGE

Visualize distribution. Spot the whitespace.

Your coverage map comes to life with geo-tagged account views, gaps in distribution, and performance heatmaps.

  • See exactly where your SKUs are and aren’t
  • Spot regional trends at a glance
  • Build expansion plans with confidence

Beverage Producers

Make smarter business decisions and drive strategic growth with store-level visibility and performance insights.

Suppliers

Track inventory, uncover high-impact opportunities, and help your clients move more product, faster.

Agencies

Deliver data-driven recommendations, demonstrate value, and win more shelf space with clear, retail-ready analytics.

Distributors

Manage inventory, identify opportunities, and move more product for your clients.

Built for the Teams Behind Beverage Sales

INTEGRATED MOBILE APP & CRM

Give your reps a tool they’ll actually use.

Sales doesn’t happen behind a desk. With Last Call’s mobile app, reps have access to the same powerful insights — with tools built for the field.

  • Plan and log store visits
  • Track goals and progress
  • Access account insights and trends in real time
  • Receive alerts for inventory issues or key opportunities
RETAIL & INVENTORY INTELLIGENCE

Maximize shelf presence. Minimize stock issues.

From stockouts to slow movers, we help you stay ahead of inventory issues and uncover the products driving revenue.

  • Identify the right SKUs, in the right stores, at the right levels
  • Spot underperforming products and optimize assortments
  • Avoid losses from overstocking or stockouts

What Makes Last Call Different:Unlike Anything Else in the Market​

  • No more spreadsheets.
  • No more generic BI tools or need for BI teams.
  • No more switching between systems.
  • A platform that speaks the language of beverage sales.
  • Insights tailored to your sales cycle — from depletion to distribution.
  • Best-in-class usability, designed for adoption across your team.
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Last Call Analytics is a powerful sales data analytics and visualization platform that empowers frontline sales teams and managers to identify opportunities to improve sales and profitability. 

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