SOCIAL LITE VODKA

SoCIAL Lite Vodka

Case: SoCIAL Lite Vodka leverages Last Call Analytics actionable insights to remain competitive in the highly competitive RTD canned cocktail market.

CLIENT OVERVIEW

SoCIAL Lite Vodka’s beverages deliver a crisp, clean taste without any sugar, sweetener, or artificial ingredients. From their founders’ kitchens, they crafted canned cocktails with premium vodka, soda, and 100% natural flavours for everyone who wants to be social and live lite.

For more information about SoCIAL Lite Vodka, visit sociallitevodka.com

BUSINESS CHALLENGE

The SoCIAL Lite Vodka team sought Canadian national data on the highly competitive ready-to-drink canned cocktail (RTD) market to strategize their plans and report on their business. They found a variety of tools for the different provinces and territories but were exhausting their small teams’ time and resources to parse the raw data into actionable insights. They sought out a simplified tool that would report on Canada’s whole beverage alcohol market while giving the SoCIAL Lite Vodka team crucial, mission-critical data to run their business.

Since using Last Call Analytics, SoCIAL Lite Vodka has gained granular insights and data across all of Canada in one easy-to-use platform.

THE WINNING SOLUTION

Since switching to Last Call Analytics, SoCIAL Lite Vodka can now quickly and efficiently obtain and act on the daily data insights provided by the software across all of Canada. Through the platform, SoCIAL Lite Vodka can now slice and dice the data sets to better understand their performance in relation to competitors and ultimately have a better understanding of the highly competitive RTD market at the store level.

Last Call Analytics’ data has shown the lifecycle of products varies significantly between each province, which has been critical in formulating SoCIAL Lite Vodka’s region-specific strategies. Without Last Call Analytics, they would not have easily derived these insights, as each province’s data sets were stored on different systems and platforms. Now, they can dive into the specifics of each province quickly.

For SoCIAL Lite Vodka sales representatives, Last Call Analytics has served as a CRM, providing data and insights that assist them in planning their routes, tracking calls and activity, driving meaningful sales conversations, and providing factual and hard data to store managers. Last Call has eliminated the need for complicated spreadsheets by housing all the Canada alcohol beverage and SoCIAL Lite Vodka specific data and insights in one easy-to-use tool.

In addition, Last Call Analytics data revealed the need for additional SoCIAL Lite Vodka sales support in Alberta and British Columbia, where they have since hired new employees to bridge any gaps in the regions.

THE COVID-19 IMPACT

With the Covid-19 pandemic, SoCIAL Lite Vodka representatives can’t travel to stores for sales conversations and have relied heavily on phone and video calls to have those conversations. The Last Call insights have been instrumental in those virtual calls, allowing representatives to quickly pull up and share hard data, ultimately improving their confidence and leading to more meaningful conversations.

Amid the pandemic, Last Call Analytics has given SoCIAL Lite Vodka visibility into changing consumer preferences around mixed packs and format sizes, which they have been able to act on to improve their sales.